When Spend Doesn’t Align
to Value

By Scott Kendall
At some point, have the numbers stopped making sense?
Not in a crazy way. Nothing is 'broken', but when you look at the spend… and then look at what you’re getting… There’s a gap.
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And no one can fully explain it.
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The Quiet Drift
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Budgets get approved. Vendors get added. Teams get what they need to move faster etc.
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But over time, something shifts.
Costs rise, but the ROI doesn’t keep up. The organization is beginning to drift out of alignment, and you can't quite pinpoint when it started.
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Where the Misalignment Hides
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We very rarely see one big issue, but we very often see a collection of smaller ones:
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Paying premium rates for work that’s become routine
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Multiple vendors solving versions of the same problem
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Legacy contracts that no longer reflect current needs
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Internal teams structured around how things used to work
Individually, each one is defensible, but that's not the issue. Together, they create something no one intended.
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“We need all of this.”
“It’s just the cost of scale.”
“We can’t risk changing it right now.”
So the focus shifts to control:
Cut a little here. Negotiate a little there. Delay the bigger questions. But the problem isn’t that costs are too high. It’s that they’ve lost their connection to value.
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Sound familiar?
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Why It’s Hard to Fix
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Because the issue isn’t visible in a single place. And without that view, everything looks… reasonable.
Until you step back.
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The Moment of Realization
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“If we were building this today… would we design it this way?”
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Ask yourself that question. And the honest answer is almost always no.
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Not because people made bad decisions, but because those decisions were made at different times, under different conditions, for different reasons.
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What Realignment Looks Like
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The answer to that question begins with a conversation. Not a hard sell, just a conversation. Because we don't deliver the same results for every client. What would be the point in that?!
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